A study of contemporary front covers
What is The Observer's House style? Body copy: Written in a serif font, making it easy to read and traditional for newspapers. Use of Language: Headlines are written in a journalistic, formal style. Images: Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary people. Some are close ups; most are mid or long shots to connote a news orientation à an individual's, audience's, or organisation's specific pattern of consumption, interest or approach toward news media. Colour: 3 Colours are used throughout the main newspaper to brand different sections. Typography: All fonts are designed as serif and the masthead is slightly more rounded. Font uses a mixture of bold and elegantly thin strokes, connoting confidence and elegance. House style is achieved through this being used throughout. Values: Liberal values: tolerance, fairness and progress through media l...