News unit

Kavanah: Why is their ethos so important today's society? The guardian ethos is important in today's society because audiences want high quality products that reflects more advance technology such as photography quality and articles. This is because we have more disposable income which makes us want to buy products of good quality. Readership - the total number of people who read a publication (newspaper). Circulation - the number of newspaper copies that are distributed to newsagents and news stands on an average day. People who read the guardian/observer are in well paid jobs, who have disposable income can be encouraged to spent their disposable income on holidays advises on the high quality on the guardian/observer newspaper. For example middle upper class people who are loyal readers to the newspaper might care more about the environment and be more interested in the fully electric car to help the environment.  - People in well paid jobs who have more disposab...

Kavanah: How has online news affected print news? Print readership is falling and many newspapers are closing or moving online. Printing becomes too expensive when circulation is low, so papers like   The Independent  are now online only. Advertising is shifting online, making digital news more important. There are concerns about loss of influence and the rise of “fake news.” Convergence means different media (like news, music, photos) can now all be accessed on one device, like a smartphone. Clickbait - the use of sensational headlines or images to attract clickthroughs on a website. The Observer online follows the structure of its print edition, but there is far more prominence on lifestyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.  Scott trust values to  REMEMBER These make the observer/guardian different from other news papers: - Ce...

  What is The Observer's House style? Body copy:  Written in a serif font, making it easy to read and traditional for newspapers. Use of Language:  Headlines are written in a journalistic, formal style. Images:  Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary people.  Some are close ups; most are mid or long shots to connote a   news orientation   à an individual's, audience's, or organisation's specific pattern of consumption, interest or approach toward news media. Colour: 3 Colours are used throughout the main newspaper to brand different sections. Typography:  All fonts are designed as serif and the masthead is slightly more rounded. Font uses a mixture of bold and elegantly thin strokes, connoting confidence and elegance. House style is achieved through this being used throughout. Values:  Liberal values: tolerance, fairness and progress through media l...

Kavanah: In 2010 Haiti earthquake, large-scale earthquake that occurred January 12, 2010, on the West Indian island of Hispaniola, comprising the countries of Haiti and the Dominican Republic. 222,570 people killed, 300,000 injured, 1.3 million displaced, 97,294 houses destroyed and 188,383 damaged The Guardian/The Observer: The Guardian/The Observer has consistently had a large circulation and has had a significant cultural and social influence.  The media language used is reflects the representations of UK National broadsheet newspapers in the 1960s.  The Observer was a significant and at the time, independent national newspaper.  The newspaper industry in 1960s: - Newspaper production by large organisations - Issues of ownership - Issues of control - Issues of funding  Social, Cultural, Historical and Political contexts of the 1960s: In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences woul...

Exam question: Explain two ways that newspaper are funded (4 marks) Ownership: Newspapers are not usually profitable but instead seen as a means of gaining social and political influence. As a result, they are often owned by rich individuals rather than a conglomerate. How much control do owners have? Owners are  not  expected to interfere  obviously  with their  newspaper(s).   Doing this would destroy the newspaper’s credibility. Editors are frequently interviewed in the  media,  they always  deny that their owner interferes with  the content.   However , the owner appoints the  editor  and they have similar  views to the owner… One risk about having the  editors as owners is if they do something that the readers don't agree with then the owners gets bad reviews  The Guardian/Observer values and beliefs:

  ABC  ( Audit Bureau of Circulations)  = An  independent, industry-owned organisation in the UK, that audits and releases verified circulation figures for newspapers, magazines, and digital media .