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Showing posts from April, 2026

STRUCTURE OF PAPER 2 - SECTION B

Q6: 1 mark - knowledge question  Q7:  4 marks = you will likely have to explain in detail  this will be a question that tests your knowledge and understanding of news as a form. eg. funding, models, regulation. Q8: 5 marks = 2 points  this is a question will be analytical. you will analyse either media language or representation in relation to an extract from the observer online or print. Q9:  15 marks = 4 points  10 marks for analysis 5 marks for judgement  this question will be raised on media language or representation in relation to print newspaper or any area of framework for online. you must ensure that you analysis and make judgments. Q10: 10 marks = 3 points  this question will be about the influence or media context. it will not refer to specific historian and contemporary context. you will need to show your understanding of the influence of media contexts in relation to either historical or contemporary news. eg. female vs male politicia...

The guardian and the observer audiences

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Kavanah: Why is their ethos so important today's society? The guardian ethos is important in today's society because audiences want high quality products that reflects more advance technology such as photography quality and articles. This is because we have more disposable income which makes us want to buy products of good quality. Readership - the total number of people who read a publication (newspaper). Circulation - the number of newspaper copies that are distributed to newsagents and news stands on an average day. People who read the guardian/observer are in well paid jobs, who have disposable income can be encouraged to spent their disposable income on holidays advises on the high quality on the guardian/observer newspaper. For example middle upper class people who are loyal readers to the newspaper might care more about the environment and be more interested in the fully electric car to help the environment.  - People in well paid jobs who have more disposab...

Online, social and participatory media

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Kavanah: How has online news affected print news? Print readership is falling and many newspapers are closing or moving online. Printing becomes too expensive when circulation is low, so papers like   The Independent  are now online only. Advertising is shifting online, making digital news more important. There are concerns about loss of influence and the rise of “fake news.” Convergence means different media (like news, music, photos) can now all be accessed on one device, like a smartphone. Clickbait - the use of sensational headlines or images to attract clickthroughs on a website. The Observer online follows the structure of its print edition, but there is far more prominence on lifestyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.  Scott trust values to  REMEMBER These make the observer/guardian different from other news papers: - Ce...