Online, social and participatory media

Kavanah:
How has online news affected print news?
  • Print readership is falling and many newspapers are closing or moving online.
  • Printing becomes too expensive when circulation is low, so papers like The Independent are now online only.
  • Advertising is shifting online, making digital news more important.
  • There are concerns about loss of influence and the rise of “fake news.”
  • Convergence means different media (like news, music, photos) can now all be accessed on one device, like a smartphone.


Clickbait - the use of sensational headlines or images to attract clickthroughs on a website.

The Observer online follows the structure of its print edition, but there is far more prominence on lifestyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage. 


Scott trust values to REMEMBER
These make the observer/guardian different from other news papers:

- Celebrate individuality, diversity, tolerance and allowing opposing points of view – be open-minded about change
- Promote democracy (equality) and human rights
- Appoints the editor of the Observer


What are the advantages of print technology and what issues does this cause for online technology?














Funding:
Monthly subscription premium daily and digital pack 
Donations 
Contribution 

What're the advantages of online technology?

  • Its free 
  • Better for the environment 
  • More assessable 
  • Don't have to leave the house 
  • Quick communicated through people 
  • Uses & Gratification theory – Personal Relationships: comment online news 
  • It can be updated immediately – newspapers are literally ‘yesterday’s news’
  • Customisable (cookies) – newspapers are not
  • Don’t have to leave the house to get it 
  • Saves time – people have less time to read at length now
  • Distribution of online devices – widely available, therefore there is a decline in circulation
  • The Guardian website publishes comments from readers after articles and also on The Guardian ‘Comment is Free’ sit
  • Comments are actively moderated and it’s quite common that comments are removed. This allows both a safe space for debate and genuine user-generated content. 
  • Hyperlinks on the website enable readers to follow a story in multiple directions and suggested related articles are offered on the side/bottom of the webpage.


Look at the front page of The Observer print and the sections on the homepage, are they 
similar or different?



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