The guardian and the observer audiences

Kavanah:

Why is their ethos so important today's society?

The guardian ethos is important in today's society because audiences want high quality products that reflects more advance technology such as photography quality and articles. This is because we have more disposable income which makes us want to buy products of good quality.

Readership - the total number of people who read a publication (newspaper).

Circulation - the number of newspaper copies that are distributed to newsagents and news stands on an average day.

People who read the guardian/observer are in well paid jobs, who have disposable income can be encouraged to spent their disposable income on holidays advises on the high quality on the guardian/observer newspaper. For example middle upper class people who are loyal readers to the newspaper might care more about the environment and be more interested in the fully electric car to help the environment. 

- People in well paid jobs who have more disposable income.

- Socio economic group ABCI.

- Interested in hard news (politics, national and international news).

- Enjoy the (weekly) magazine inside the newspaper - this typically focuses on sport or cooking or fashion or reviews.

- Ages: The Guardian 44-54 and The Observer 35-55

Instagram:

- Using emojis appeal to a younger audience 

- They reiterate there values they have inclusivity, no discrimination, refugees 

- They keep up with the younger audiences by creating funny memes

- They adhere to the Scott trust values

- Appears to more of a female engagement 

X:

- They adhere to the Scott trust values 

- Appears to more of a female engagement whereas the newspaper appeals more to a male readership 

Exam question:

Explain how the guardian's social media accounts meets the use and gratifications theory (4)

Personal Identity

Users can follow whichever sections of the Guardian appeal to you most on their social media accounts. 

Information

Content is news and fact-based. There is a mixture of hard and soft news to appeal to a wide audience. 

Entertainment

There is ‘entertainment’ news and lifestyle. People may read to ‘pass the time’ 
Social Interaction

 ‘Comment is free’ section, Facebook profile for Guardian Opinion & use of speech bubble on website 

One way the guardians instagram account meets the use and gratifications theory is through the daily entertainment they provide to their target audience which is mainly female and younger audience. In the instagram in the bio they use a different rage emojis to make it more appealing to a younger audience they also keep up with the younger audiences by creating funny memes which creates a more entertaining platform for them to receive daily information. They do this because the younger generation are more likely to read information online because it's faster and easier to access so they make it more appealing for them. Another way the uses and gravitations theory meets the guardian social media is shown through the news and fact based information. There is a mixture of hard and soft news to appeal to a wide audience...